The echo of Pitti Uomo 110 has just faded: from June 16 to 19, 2026, Florence’s Fortezza da Basso once again became the international reference point for menswear. The summer 2026 edition of the most important menswear fair gathered over 720 brands from more than thirty countries, confirming Pitti’s role as a global platform for business, culture, and trends.
Pitti Uomo 110: when and where
The 110th edition of Pitti Immagine Uomo took place from Tuesday, June 16 to Friday, June 19, 2026, in the historic spaces of Fortezza da Basso. Founded in 1972, the Florentine fair is today the event that best reads and anticipates the evolution of the male wardrobe, bringing together companies, buyers, designers, and press from all over the world. 44% of exhibitors came from abroad, a figure that highlights the event’s deeply international vocation.
The theme of the edition: "The Pool"
Each season, Pitti chooses a concept that guides its imagery. For summer 2026, the theme was The Pool (Pitti Pool), a creative project by Chris Vidal Tenomaa and Tuomas Laitinen of SSAW Magazine. The symbolic image is a modern Narcissus by the poolside, suspended between reflections, introspection, and fashion, in an atmosphere recalling David Hockney’s aesthetics. The pool becomes a place of transformation and encounter, a metaphor for menswear that looks at itself in the mirror and reinvents.
The protagonists: guest designer and debuts
The creative heart of Pitti Uomo 110 was entrusted to names capable of shifting the conversation on menswear:
- Simone Rocha, guest designer of the edition, presented her first menswear collection on the stage of Teatro della Pergola: destabilized tailoring, vulnerability transformed into strength, and a powerful imagery rooted in Ireland.
- DSM Kei Ninomiya chose the former Sant'Orsola convent for his debut, transforming the space into a visual manifesto blending punk culture and floral inspirations.
- Significant space was also given to international research with projects like JiyongKim and Sunflower, confirming a map that crosses Italian classicism, creative Asia, and Northern Europe.
Numbers, internationality, and innovation
Over 720 brands, more than 30 countries represented, and an exhibition offering ranging from tailoring to research, from advanced outdoor to streetwear, up to artistic perfumery. Among the edition’s novelties stands out Hyperscout, the new artificial intelligence engine designed for matchmaking between brands and buyers: a pilot project reserved for 200 exhibitors, a concrete sign of the digital transformation of the trade fair system.
Florence beyond the Fortezza
As tradition dictates, Pitti does not live only inside Fortezza da Basso: the entire city becomes part of the story. Among the 2026 edition’s events were the presentation of the volume dedicated to Emilio Pucci with Suzy Menkes, the 2026 Graduate Show of Polimoda, the Pathos Formulas project by IED, and events by Istituto Marangoni Firenze, testifying to the link between fashion, education, and culture.
What it means for your wardrobe
Pitti is the thermometer of what we will wear in spring-summer 2027, but many of its directions — light tailoring, refined sneakers, and accessories that make the difference — are already protagonists in the collections in boutique. At Vittorio Citro Boutique we select brands like Premiata that speak this same language: quality materials, craftsmanship, and a vision of contemporary yet timeless menswear style.
Discover our Spring-Summer Men’s Collection and all the branded menswear selected in boutique.
Frequently asked questions about Pitti Uomo 110
When did Pitti Uomo 110 take place?
From June 16 to 19, 2026, at Fortezza da Basso in Florence.
What was the theme of the edition?
The creative theme was "The Pool," curated by SSAW Magazine.
Who was the guest designer?
Simone Rocha, with her first menswear collection presented at Teatro della Pergola.
When is the next Pitti Uomo?
The next winter edition is scheduled from January 12 to 15, 2027.
0 comments