UGG

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UGG is the shearling footwear and accessories brand founded in 1978 in California, which became a worldwide icon for its sheepskin boots with natural wool lining. Globally recognized for unmatched comfort, material quality, and a distinctive style, UGG offers Classic, Ultra Mini, Tazz, Platform boots, slippers, sneakers, and cozy accessories. At Vittorio Citro you find the official UGG collection, original and curated, with the guarantee of an authorized retailer active in fashion for over 100 years.

UGG: Heritage and Brand Identity

Founded in 1978 by Brian Smith, an Australian surfer who emigrated to California, UGG was born with the idea of bringing the warmth of shearling boots traditionally used by Australian surfers to warm their feet after surf sessions to the beach. In the 2000s, the brand exploded globally thanks to the Classic boots, worn by celebrities and becoming a cultural phenomenon. Today UGG is part of Deckers Brands group and is synonymous with luxury comfort: every shoe uses selected Twinface sheepskin, with a natural thermoregulating wool lining that keeps feet warm in winter and cool in summer.

The UGG Collections at Vittorio Citro

  • UGG Classic: the iconic Classic Short, Classic Mini, and Classic Tall shearling Twinface boots.
  • UGG Ultra Mini: the short, contemporary version, a must-have of the collection.
  • UGG Tazz and Tasman: shearling moccasin-slippers that went viral for their platform design and comfort.
  • UGG Platform: Classic Ultra Mini Platform and elevated sole models for a more modern style.
  • UGG slippers, sneakers, and accessories: Fluff Yeah, Disquette, sneakers, and shearling hats.

Why Buy UGG from Vittorio Citro

  • ✓ Official authorized UGG retailer — direct from the brand
  • ✓ 100% Original with authenticity guarantee
  • ✓ Historic boutique: the Citro family has been active in footwear and fashion trade since the early 1900s, 6 generations of experience
  • ✓ Physical boutique + online: Roccapiemonte (SA), Via Sasso 1, and vittoriocitro.it
  • ✓ Free shipping over €149
  • ✓ Free returns within 30 days

Frequently Asked Questions about UGG

Is Vittorio Citro an authorized UGG retailer?

Yes, Vittorio Citro Boutique is an official authorized UGG retailer. All boots, slippers, and accessories are 100% original, purchased directly from the brand with authenticity guarantee.

How to recognize an original UGG?

An original UGG has a label sewn on the outside with the UGG® logo, a hologram mark inside with a unique code verifiable on the official website, a sole embossed with the UGG logo, and soft, uniform Twinface shearling. Buying from authorized retailers like Vittorio Citro guarantees authenticity.

Is UGG an American or Australian brand?

UGG is now an American brand, founded in 1978 in California by Australian surfer Brian Smith. The term "ugg" was originally used in Australia to refer to shearling boots, but the UGG® brand now belongs to the US group Deckers Brands.

What is the difference between UGG Classic, Mini, and Ultra Mini?

The three models differ in height: UGG Classic Tall reach the calf, Classic Short go above the ankle, Classic Mini reach the ankle, and Ultra Mini are even shorter with a contemporary design. All use the same authentic Twinface shearling.

How to choose your UGG size?

UGGs fit true to standard European sizes, but since they are made of sheepskin, they adapt and slightly mold to the foot over time. It is recommended to choose your usual size or go half a size down if you have narrow feet. Check the UGG size guide on our website.

How to clean UGGs?

To clean UGGs, use a soft dry brush to remove dirt, then a damp cloth with specific shearling products like the UGG Care Kit. Avoid excessive water, washing machines, and direct heat sources. Apply protective spray before first use to guard against water and stains.

How much does UGG shipping cost?

Shipping is free for orders over €149. For orders below this amount, the cost is only €5. Delivery within 24/48 hours in Italy with express courier and active tracking.