The UGG story starts in 1978, when a young Australian surfer founded the brand on the coasts of Southern California. Due to his Australian roots, he has a real passion for mutton and is convinced that he will be able to pass it on to the whole world. In the mid-1980s and the UGG brand became the symbol of the relaxed culture of Southern California, thanks to a widespread presence in surf shops along the coast of the state. At the turn of the millennium, UGG overwhelmed the New York fashion world, evolving from boots and slippers to elegant luxury models that invaded the pages of Vogue.

In the following years numerous collaborations have made UGGs unique and suitable for any occasion.

Discover the new UGG collection on

          • How much do low UGGs cost in Italy? The UGG classic low versions are now varied and consequently the price is different depending on the version you prefer, prices range from €120 to €190 for the versions belonging to the UGG CLASSIC MINI world
          • Where can I find UGG in Italy? Vittorio Citro Boutique is an official UGG retailer, so you can shop comfortably from home and receive your UGG boots in 24 hours or go to the Boutique in Roccapiemonte in the province of Salerno.
          • how to wash ugg slippers in the washing machine We always advise against opting for washing any shoe in the washing machine and opting for hand washing or dry cleaning, but if it is the only way you can use it, program it with the delicate cycle usually used for wool. Choose the temperature at maximum 30 degrees. As for the detergent, use a delicate liquid for wool.
Vittorio Citro
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