On: Men's and Women's Running and Lifestyle Shoes

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Discover On shoes at Vittorio Citro: the Swiss brand that revolutionized running and lifestyle with CloudTec® technology, for lightweight and responsive cushioning. Men’s and women’s sneakers combining performance and clean design. At Vittorio Citro you find original, carefully selected On models, with the expertise of a boutique active in fashion for over 100 years.

The collection

Iconic models
  • Cloud 5 — the iconic everyday shoe, all-day comfort
  • Cloudmonster — maximum cushioning for running
  • Cloudnova — lifestyle and streetwear cut
  • Cloudtilt — contemporary silhouette
  • THE ROGER — the line created with Roger Federer
The brand’s story

On was born in Zurich, Switzerland, in 2010, from the idea of a former professional triathlete and two partners. The patented CloudTec® technology — with its cloud elements under the sole — offers soft cushioning on impact and responsive energy return, becoming the brand’s hallmark in running and lifestyle.

Why choose Vittorio Citro

Original On shoes with authenticity guarantee · Swiss brand, CloudTec technology · Historic boutique, 6 generations in fashion · Free shipping over €149 in 24/48h · Free returns within 30 days.

Frequently Asked Questions

Is On a Swiss brand?

Yes, On was founded in Zurich, Switzerland, in 2010 and is renowned worldwide for its CloudTec cushioning technology.

What does CloudTec mean?

It is On’s patented cushioning system: the cloud elements compress on impact to absorb shock and stiffen during push-off to return energy.

How do On shoes fit?

They generally fit true to size. For running, some prefer half a size up; if in doubt, we recommend your usual size.

Are On shoes original at Vittorio Citro?

Yes, all On shoes available at Vittorio Citro are 100% original, with authenticity guarantee and fast shipping within 24/48h.

How much does shipping cost and how does the return process work?

Shipping is free for orders over €149 (otherwise €5), with delivery in 24/48h within Italy. Returns are free within 30 days.

See also all men's sneakers and women's sneakers by Vittorio Citro.