"Sprayground is focused on creating, designing, and selling a trendy, rebellious, edgy, and innovative product for a streetwear, fashion, and lifestyle audience"
This is the true story, year by year, of the brand that since its foundation in 2010 has revolutionized the world of backpacks and beyond:
2010: Sprayground was created by business partners David Ben David and Eddie Shabot. At the time, backpacks were black and boring, but Sprayground changed everything with its first creation, the "hello my name is" backpack.
2011: The following year, a new creation, the "money stacks" backpack, confirmed the brand’s potential, becoming the favorite bag of athletes and celebrities, entering the fashion world.
2012-2018: Expansion in the United States and beyond. The growth became international, extending to Japan, the United Kingdom, Italy, Dubai, and China. Sprayground further developed its product line with suitcases, outerwear, cold-weather accessories, Apple accessories, keychains, and duffel bags. They launched the patented wing backpack. They began experimenting with other manufacturing methods and 3D molding techniques. Demand grew for a more elegant and fashionable bag. Cutting and sewing techniques were incorporated into the line. Manufacturing combined suede, mesh, leather, handmade textures, 3M materials, and ballistic fabric. International distribution expanded to 30 countries. The brand became visible in Asia, Europe, South America, and the United States.
2019: Today, it is an international brand with high brand awareness; its fans would do anything to get limited edition backpacks. For this reason, Sprayground is committed to continuing to create new editions while maintaining high creativity. Keep an eye on what’s next.
The formula that made the brand successful is as follows:
QUALITY X FUNCTIONALITY X DESIGN
DESIGN: Sprayground’s art aims to tell a story through inspiration, pop culture, details, colors, and stimulating concepts that push the limits in design and fashion.
QUALITY: Durability, resistance, and longevity are the foundations of quality. A bag is designed to be thrown around and endure the normal wear and tear of everyday adventures.
FUNCTIONALITY: Functional compartments for today’s tech-savvy youth with slots for headphones, sunglasses, laptops, tablets, and easy organization and mobility with ergonomic strap support for comfortable carrying.
When asked, who are you? This is the company’s answer:
Our passion is to deliver thoughtful, innovative, and dynamic accessories and backpacks that are easily identifiable but difficult to replicate in the global market. Our mission is to be the best global backpack and accessories company. Expression of rebellion, individuality, and creativity are the foundations of Sprayground and our customer base. Layered on these foundations with excellence in quality, style, and an emphasis on innovation for the next wave of design is what we do and who we are.
Discover all backpacks and limited editions in our Sprayground collection.
0 comments