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Born on the beach of Bali in 2006. The Italian designer Ludovica Virga has decided to produce crochet dolls made to support the Balinese affected by the tsunami, who have been unemployed due to the crisis in the tourism sector.

Ludovica's first creation, or Luvilu, as she is affectionately called by those closest to her, was born by chance. The first Mua Mua doll was made as a gift for a dear friend.
Today, the stylist Ludovica Virga and her ironic vision of the fashion world, House of Mua Mua has since 2016 become a brand sold in the most famous concept stores in the world.