New Era Hats - Streetwear and sports icon

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Discover New Era on Vittorio Citro: the American brand icon of streetwear and sport, famous for 59FIFTY hats and visors with team logos. Original men’s and women’s hats, with the care of a boutique active in fashion for over 100 years.

The collection

  • Hats — baseball caps and visors
  • Men’s and women’s models for every streetwear look
Brand icon

The 59FIFTY It is the fitted flat-brim hat that made New Era famous worldwide: worn in sport, music, and streetwear.

The brand’s history

New Era was founded in 1920 in Buffalo, United States. Over time, it has become the global reference for licensed hats of major sports leagues, with the 59FIFTY model as a style symbol.

Why choose Vittorio Citro

Original New Era hats with authenticity guarantee · Streetwear and sport icon · Historic boutique, 6 generations in fashion · Free shipping over €149 in 24/48h · Free returns within 30 days.

Frequently Asked Questions

What is the 59FIFTY hat?

It is the fitted flat-brim hat symbolizing New Era, available in many sizes and colors: an icon of streetwear and sport.

Is New Era an American brand?

Yes, New Era was founded in 1920 in Buffalo, United States, and is the global reference for sports and streetwear hats.

Are New Era hats on Vittorio Citro original?

Yes, all New Era hats available on Vittorio Citro are 100% original, with authenticity guarantee and fast shipping in 24/48h.

How much does shipping cost and how does the return process work?

Shipping is free for orders over €149 (otherwise €5), with delivery in 24/48h within Italy. Returns are free within 30 days.