The Edit
The brands and products most sold by Vittorio Citro. Not opinions: real sales data, read from our sales floor.
Ranking based on actual sales — in-store and e-commerce — from the past few weeks. Position reflects units sold; badges indicate the trend compared with the previous month.
Top 10 brands
A quick overview. Below, each brand in detail.
Brands of the month
Ten brands, ranked by sales. For each, a detail and why it matters now.
Streetwear brand founded in New York in 2010, recognizable by its shark-mouth backpacks and 3D prints.
Why it’s risingAugust is its month: the backpack goes back to school and Sprayground moves from fifth place to first.
Discover the collection →adidas’s heritage line, from Germany in 1949; the trefoil logo dates to 1971.
Why it’s risingThe XLG Runner Deluxe 2.0 is the best-selling shoe of the month, with the Handball Spezial close behind.
Discover the collection →Born in 2009 and inspired by the jet set of the island of Saint-Barthélemy: embroidered pouches and beach towels are its signature summer hit.
Why it’s risingCloses out the summer on the podium: beach towels and pouches held strong through the final week.
Discover the collection →Italian fashion house founded in 1988, recognizable by its Love Bag with swallow-shaped clasp.
Why it’s risingFourth place for the second month in a row: logo bags and t-shirts know no season.
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The line launched in 1981 as the younger offshoot of the Milanese fashion house; the eagle is its signature.
Why it’s risingRises with the return: polo shirts, t-shirts and the first pieces from the autumn collection.
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A footwear manufacturer from Montegranaro, in the Marche, where the family has been making shoes since 1885.
Why it’s risingThe artisanal sneakers continue to climb: Mick and Moerun are the models customers ask for by name.
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Florentine leather goods brand founded in 1972, with bags handcrafted in Tuscany.
Why it’s risingSuede leather bags remain a constant presence, month after month.
Discover the collection →Founded in Buffalo in 1920, it has made the official hats of American baseball since 1934.
Why it’s risingEnters the Top 10 for the first time: the Yankees 9FORTY is the hat of the summer.
Discover the collection →A Marche-based brand founded in 1998, recognizable by the jewel button placket on its jeans.
Why it’s risingIt climbs seven places between summer T-shirts and the first jeans from the new collection.
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Founded in 1933 by tennis player René Lacoste, the first to put an animal on the chest of a polo shirt.
Why it’s risingThe polo shirts are holding onto the Top 10 even at the end of the season.
Discover the collection →Saint Barth summer is holding on, but autumn is already stirring underneath.
On one side, the dominance of swimwear and beach pouches; on the other, the first signs of the change of season — Sprayground school backpacks, Dr. Martens combat boots and chunky sneakers taking off. The August ranking captures this moment of transition, live from the store.
Products of the month
The ten best-selling items, one by one. Tap to discover them in the shop.
Brands on the move
The three brands that moved up the most this month.
Shark-mouth backpacks are the back-to-school essential: in one month, Sprayground overtakes four brands and takes the top spot.
The New York Yankees 9FORTY comes out of nowhere: the flat-brimmed cap was the summer’s most requested accessory.
Between August’s logo T-shirts and the first jeans from the new collection, the Marche-based brand climbs from sixteenth to ninth place.