The Edit — July 2026
The brands and best-selling products from Vittorio Citro. Not opinions: real sales data, read from our sales counter.
Ranking based on actual sales — in-store and e-commerce — from the past few weeks. Position reflects units sold; badges indicate the trend compared with the previous month.
Top 10 brands
A quick look. Below, each brand in detail.
Brands of the month
Ten brands, ranked by sales. For each, a curiosity and why it is having a moment.
Born in 2009, inspired by the jet set of the island of Saint-Barthélemy: embroidered swimwear and clutches are its signature hit.
Why it's risingThe undisputed queen of summer in the boutique: clutches, beach towels and Colette bags drive sales every week.
Discover the collection →adidas's heritage line, from Germany in 1949; the trefoil logo dates to 1971.
Why it's risingThe XLG family and Samba keep sneaker sales high, for him and her.
Discover the collection →Italian maison founded in 1988: the Love Bag with its swallow clasp is iconic.
Why it's risingPinko bags and mules remain a constant in customers' wardrobes.
Discover the collection →New York streetwear brand, founded in 2010: famous for backpacks with shark-mouth designs and 3D prints.
Why it's risingWith the back-to-school backpack season underway, it is the fastest-growing brand this month.
Discover the collection →
Artisanal Florentine leather goods since the 1970s: handmade bags in genuine Italian leather.
Why it's risingItalian quality at the right price: word of mouth is driving it up.
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Giorgio Armani's contemporary line, launched in 1981: the eagle is its symbol.
Why it's risingTimeless everyday elegance, among the best sellers every month.
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Artisanal sneakers from the Marche region, made by a family of shoemakers active since 1885.
Why it's risingEmerging sports luxury is winning over customers: entering the top 10 for the first time.
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Founded in 1933 by tennis player René Lacoste: the crocodile is one of the first logos in fashion history.
Why it's risingL.12.12 polo shirts and lightweight knitwear sell in every season.
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The inventor of blue jeans: San Francisco, 1853. The riveted 501 was born in 1873.
Why it’s risingAmerican denim at its finest takes center stage again and climbs back up the ranking.
Discover the collection →The first 1460 boot was created on April 1, 1960, in England, with an air-cushioned sole.
Why it’s risingBoots and Adrian loafers: with autumn just around the corner, it returns among the best sellers.
Discover the collection →The Saint Barth summer is holding strong, but autumn is already stirring underneath.
On one side, the dominance of swimwear and beach clutches; on the other, the first signs of the seasonal shift — Sprayground school backpacks, Dr. Martens boots and chunky sneakers taking off. The August ranking captures this moment of transition, live from the store.
The products of the month
The ten best-selling items, one by one. Tap to discover them in the shop.
Brands on the move
The three brands that moved up the most this month.
Shark-mouth backpacks and 3D prints take off with the back-to-school season: from the bottom of the ranking to the top 3 in just a few weeks.
Handcrafted sneakers from the Marche region enter the ranking for the first time: emerging sports luxury that customers are discovering and rewarding.
With the first cool days, 1460 boots and Adrian loafers return: Dr. Martens is back among the best sellers.