On: Men's and Women's Running and Lifestyle Shoes

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Discover On Shoes at Vittorio Citro: the Swiss brand that revolutionized running and lifestyle with CloudTec® technology, delivering lightweight, responsive cushioning. Men's and women's Sneakers that combine performance with clean design. At Vittorio Citro, you will find original, carefully selected On models, with the expertise of a boutique active in fashion for over 100 years.

The collection

Iconic models
  • Cloud 5 — the iconic everyday model, all-day comfort
  • Cloudmonster — maximum cushioning for running
  • Cloudnova — with a lifestyle and streetwear profile
  • Cloudtilt — contemporary silhouette
  • THE ROGER — the line created with Roger Federer
The brand's story

On was founded in Switzerland, in Zurich, in 2010, by a former professional triathlete together with two partners. The patented CloudTec® technology — with its cloud elements beneath the sole — provides soft cushioning on impact and responsive propulsion, becoming the brand's signature in running and lifestyle.

Why Vittorio Citro

Original On Shoes with an authenticity guarantee · Swiss brand, CloudTec technology · Historic boutique, 6 generations in fashion · Free Shipping in Italy from €149 (European Union from €299), usually within 1-2 business days · free returns in Italy within 30 days.

Frequently asked questions

Is On a Swiss brand?

Yes, On was founded in Zurich, Switzerland, in 2010 and is renowned worldwide for its CloudTec cushioning technology.

What does CloudTec mean?

It is On's patented cushioning system: the cloud elements compress on impact to absorb shock and stiffen during propulsion to return energy.

How do On Shoes fit?

They generally fit true to size. For running, some prefer half a size up; if in doubt, we recommend your usual size.

Are the On Shoes at Vittorio Citro original?

Yes, all On Shoes available at Vittorio Citro are 100% original, with an authenticity guarantee and fast Shipping, usually within 1-2 business days.

How much does Shipping cost and how do returns work?

Shipping is free in Italy from €149 (European Union from €299) (otherwise €5), with delivery in Italy usually within 1-2 business days. Returns are free within 30 days.

See also all Vittorio Citro men's Sneakers and women's Sneakers.

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