“But what’s the difference between Emporio Armani and Giorgio Armani?” It’s one of the questions we hear most often in store. That surname does, in fact, encompass a world of different lines — Giorgio Armani, Emporio Armani, EA7, Armani Exchange — and it’s not always easy to tell them apart. As authorized retailers, we’re often asked about it in store, so here’s our clear, straightforward guide to help you find your way and choose the right piece.
Origins: from the maison to Emporio Armani
The maison was founded in Milan in 1975, when Giorgio Armani established his fashion house and revolutionized tailoring with the celebrated unstructured jacket, soft and free of rigidity, which forever changed the way men and women dress. It marked the beginning of a style defined by clean lines, neutral colors and fine fabrics: what the world would come to call “Armani style.”
Emporio Armani launched in 1981 as a younger, more contemporary line: the same sensibility, but with an urban and more accessible spirit, designed for those who want Armani elegance in their everyday lives. This is where the symbol everyone recognizes was born: the eagle.
Emporio Armani, Giorgio Armani, EA7: the differences
This is the point that causes the most confusion. Here’s a brief guide to the main lines:
- Giorgio Armani — the main line, pure luxury: haute couture, eveningwear and fine fabrics. It is the heart of the maison.
- Emporio Armani — the contemporary line featuring the eagle: elegant yet made for everyday wear, from outerwear to jeans, sneakers to accessories. It is the most versatile and the most popular choice for everyday wardrobes.
- EA7 — the activewear line, launched in 2004: tracksuits, sweatshirts, technical down jackets and sportswear. The name combines Giorgio Armani’s initials with the number 7. It is sportswear with Armani DNA.
- Armani Exchange (A|X) — the most casual, streetwear-inspired line, youthful and informal.
A useful historical note: the former Armani Jeans line was gradually absorbed into Emporio Armani, which today includes much of the maison’s denim and smart casualwear.
The L eagle: the symbol of Emporio Armani
The eagle logo — outstretched wings, sharp profile — has been the hallmark of Emporio Armani since the 1980s. You'll find it embroidered or printed on T-shirts, sweatshirts, outerwear and accessories. It's more than a brand mark: it has become an instantly recognizable symbol of style, combining elegance with an urban attitude.
What you'll find from Emporio Armani (men and women)
The strength of Emporio Armani lies in its completeness: a full wardrobe, cohesive and distinctive. In the Emporio Armani collection at Vittorio Citro, you'll find clothing, outerwear, denim, shoes and accessories for both women and men.
For men — shirts, polo shirts, eagle sweatshirts, down jackets, sneakers and leather goods — explore the Emporio Armani men's collection. For women — outerwear, knitwear, dresses, bags and accessories — explore the Emporio Armani women's collection. These pieces pair effortlessly: that's the beauty of a style conceived as a system, not as individual pieces.
Available now
Emporio Armani in store
Emporio ArmaniCardigan Emporio Armani Men in Pure Virgin Wool
Emporio ArmaniJackets Women's Oversized Denim with Belt and Shoulder Straps
Emporio ArmaniSingle-Breasted Wool Dress Emporio Armani 915
Emporio ArmaniPaisley Cardigan Men in Mohair Wool Emporio Armani
Emporio ArmaniWomen's Hooded Faux Fur Caban Coat
Emporio ArmaniLong Crepe Jacket
Emporio ArmaniAlpaca-Blend Coat with Lapels and Belt
Emporio ArmaniSuede Leather EA Signature Trench Coat Emporio Armani
How it fits and how to choose your size
Emporio Armani generally has a regular fit, elegant and never excessive: garments follow the body's lines without feeling tight. If you're between sizes and prefer comfort, choose the larger size; if you prefer the brand's clean, streamlined silhouette, stick to your usual size. Outerwear and down jackets are designed to be worn over a top or sweatshirt, so your usual size works well there. The fit of each garment is listed on its product page; if you're unsure, contact us before ordering.
How to recognize an authentic Emporio Armani garment
With a brand that is so often imitated, authenticity matters. On an original garment, the eagle is clean and well defined, the stitching is even, the inner labels neatly display the composition, code, and size, and the materials feel high quality. But there's only one sure way to get it right: buy from an authorized retailer. At Vittorio Citro, every Emporio Armani garment is 100% authentic, with a certificate of authenticity, fast shipping, and the option to return it.
Frequently asked questions
What's the difference between Emporio Armani and Giorgio Armani? Giorgio Armani is the fashion house's main and most luxurious line (high-end tailoring, eveningwear, fine fabrics). Emporio Armani is the contemporary line featuring the eagle logo: elegant yet suitable for everyday wear, and more accessible, designed for everyday wardrobes.
What is EA7? EA7 is Armani's activewear line, launched in 2004: tracksuits, sweatshirts, down jackets, and technical sportswear. The name combines Giorgio Armani's initials with the number 7. It's sportswear with the style of the fashion house.
What does the Emporio Armani eagle represent? The L' eagle is the iconic logo of Emporio Armani, featured since the 1980s. It is the line's distinctive symbol, embroidered or printed on T-shirts, sweatshirts, outerwear, and accessories.
Does Emporio Armani run small or large? The fit is generally regular and elegant: garments follow the body's lines without feeling tight. If you prefer comfort and are between sizes, choose the larger size; for the brand's clean silhouette, stick to your usual size.
Are Emporio Armani items on Vittorio Citro authentic? Yes, all Emporio Armani garments are 100% authentic and come from an authorized retailer, with a certificate of authenticity, fast shipping, usually within 1-2 business days, and returns available.
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