Sprayground where and when it is born ?

Sprayground Dove e Quando Nasce ? - Vittorio Citro Boutique

"Sprayground is focused on creating, designing, and selling a trendy, rebellious, edgy, and innovative product for a streetwear, fashion, and lifestyle audience"

This is the true story, year by year, of the brand that, since its founding in 2010, has revolutionized the world of backpacks and beyond:
2010 : Sprayground was created by business partners David Ben David and Eddie Shabot . At the time, backpacks were black and boring, but Sprayground changed everything with its first creation, the "Hello My Name Is" backpack.
2011: The following L year, a new creation, the "Money Stacks" backpack, confirmed the brand had even more potential, becoming the favorite bag of athletes and celebrities and making its mark in the fashion world.
2012-2018 : It expands across the United States and beyond. Expansion becomes international, reaching Japan, the United Kingdom, Italy, Dubai, and China. Sprayground has further developed its product range to include luggage, outerwear, cold-weather accessories, Apple accessories, keychains, and duffel bags. They launched the patented wing backpack. They began experimenting with other materials and 3D molding techniques. Demand grew for a more elegant and fashionable bag. Cut-and-sew techniques were incorporated into the line, with materials combining suede, mesh, leather, handcrafted textures, 3M fabrics, and ballistic material. International distribution expanded to 30 countries. The brand is visible in Asia, Europe, South America, and the United States.
2019: Today, it is an international brand with strong brand awareness, and its fans would do anything to get their hands on limited-edition backpacks. That's why Sprayground is committed to continuing to create new editions while keeping creativity high. Keep an eye out for what's next.

The formula behind the brand's success is as follows:


QUALITY X FUNCTIONALITY X DESIGN
DESIGN: Sprayground's art is intended to tell a story through inspiration, pop culture, details, colors, and stimulating concepts that push the boundaries of design and fashion.
QUALITY: durability, resistance, and longevity are the foundations of quality. A bag is designed to be thrown around and knocked about through the everyday wear and tear of people's adventures.
FUNCTIONALITY: Functional compartments for today's tech-savvy young people, with slots for headphones, sunglasses, laptops and tablets, plus easy organization and mobility with an ergonomic strap for comfortable carrying.

When asked, “Who are you?” this is the company's answer:

Our passion is to offer thoughtful, innovative and dynamic accessories and backpacks that are easily recognizable but difficult to replicate in the global market. Our mission is to be the world's leading backpack and accessories company. Rebellion, individuality and creativity are the foundations of Sprayground and our customer base. We combine these foundations with outstanding quality, style and a focus on innovation to shape the next wave of design. That's what we do and who we are.

Discover all the backpacks and limited editions in our Sprayground collection.

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