The Edit · August 2026
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The Edit

VITTORIOCITRO

The best-selling brands and products at Vittorio Citro. No opinions: real sales data, gathered at our counter.

Edition · August 2026

Rankings based on actual sales—both in-store and online—over the past few weeks. Positions reflect units sold; badges indicate the trend compared with the previous month.

The rankings at a glance

Tops 10 brands

A quick overview. Below, each brand in detail.

Part one · the brands

Brands of the month

Ten brands, ranked by sales. For each, a fun fact and why it’s having a moment.

Sprayground
01
SpraygroundN.1

Streetwear brand founded in New York in 2010, recognized for its backpacks featuring shark mouths and 3D prints.

Why it's risingAugust is its month: as backpacks return to school, Sprayground climbs from fifth place to first.

Discover the collection →
Adidas Originals
02
Adidas Originals▲ Rising

adidas's heritage line, from Germany in 1949; the trefoil logo dates to 1971.

Why it's risingThe XLG Runner Deluxe 2.0 is the month's best-selling shoe, with the Handball Spezial close behind.

Discover the collection →
MC2 Saint Barth
03
MC2 Saint Barth● Steady

Founded in 2009 and inspired by the jet set of Saint-Barthélemy: embroidered pouches and beach towels are its signature hits.

Why it's risingEnds the summer on the podium: beach towels and pouches held their ground through the final week.

Discover the collection →
Pinko
04
Pinko● Steady

An Italian fashion house founded in 1988, recognizable by its Love Bag with swallow-shaped clasp.

Why it's risingIn fourth place for the second month in a row: logo bags and T-shirts are never out of season.

Discover the collection →
Emporio Armani
05
Emporio Armani▲ Rising

The line launched in 1981 as the younger offshoot of the Milanese fashion house; the eagle is its signature.

Why it's risingIt rises as people return: polo shirts, T-shirts and the first pieces from the autumn collection.

Discover the collection →
Premiata
06
Premiata▲ Rising

A shoe factory in Montegranaro, in the Marche region, where the family has been making shoes since 1885.

Why it's risingArtisanal sneakers are climbing again: Mick and Moerun are the styles customers ask for by name.

Discover the collection →
Gianni Chiarini
07
Gianni Chiarini● Steady

Florentine leather goods since 1972, with bags handcrafted in Tuscany.

Why it's risingSuede bags remain a constant presence, month after month.

Discover the collection →
New Era
08
New EraNew

Founded in Buffalo in 1920, it has made official American baseball caps since 1934.

Why it's risingEnters the Tops 10 for the first time: the Yankees 9FORTY is the hat of the summer.

Discover the collection →
Dondup
09
Dondup▲ Rising

A Marche-based brand founded in 1998, recognizable by the jewel-button placket on its jeans.

Why it's risingClimbs seven places amid summer T-shirts and the first jeans from the new collection.

Discover the collection →
Lacoste
10
Lacoste● Steady

Founded in 1933 by tennis player René Lacoste, the first to put an animal on the chest of a polo shirt.

Why it's risingPolos hold their place in the Top 10 even at the end of the season.

Discover the collection →
“
The story of the month
Saint Barth summer isn’t letting go, but autumn is already stirring beneath the surface. L

On one side, swimwear and beach clutches reign; on the other, the first signs of the changing season — Sprayground school backpacks, Dr. Martens combat boots, and chunky sneakers making a splash. August’s ranking captures this moment of transition, straight from the store.

Part two · the pieces

Products of the month

The ten best-selling items, one by one. Tap to discover them in the shop.

Part three · the accelerations

Brands on the move

The three brands that gained the most ground this month.