The Edit — July 2026
The best-selling brands and products at Vittorio Citro. Not opinions: real sales data, straight from our sales floor.
Rankings based on actual sales — in-store and online — over the past few weeks. Positions reflect units sold; badges show the trend compared with the previous month.
Tops 10 brands
A quick overview. Below, each brand in detail.
Brands of the Month
Ten brands, ranked by sales. A fun fact about each and why it’s having a moment.
Founded in 2009, inspired by the jet set of Saint-Barthélemy: swimsuits and embroidered clutches are its signature.
Why it's risingThe undisputed queen of summer in the boutique: clutches, beach towels and Colette bags drive sales every week.
Discover the collection →adidas's heritage line, from Germany in 1949; the trefoil logo dates to 1971.
Why it's risingThe XLG family and Samba keep sneaker sales strong, for him and her.
Discover the collection →Italian fashion house founded in 1988: the Love Bag is iconic for its swallow-shaped clasp.
Why it's risingPinko bags and mules remain a staple in customers' wardrobes.
Discover the collection →New York streetwear brand, founded in 2010: famous for backpacks with shark-mouth designs and 3D prints.
Why it's risingWith back-to-school season for backpacks, it's the fastest-growing brand this month.
Discover the collection →
Florentine leather goods, handcrafted since the 1970s: handmade bags in genuine Italian leather.
Why it's risingItalian quality at the right price: word of mouth is driving its rise.
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Giorgio Armani's contemporary line, established in 1981: the eagle is its symbol.
Why it's risingEveryday elegance that never goes out of style, among the best-sellers every month.
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Handcrafted sneakers from the Marche region, made by a family of shoemakers established in 1885.
Why it's risingEmerging sports luxury is winning over shoppers: enters the top 10 for the first time.
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Founded in 1933 by tennis player René Lacoste: the crocodile is one of the first logos in fashion history.
Why it’s risingL.12.12 polo shirts and lightweight knitwear sell year-round.
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L’inventor of blue jeans: San Francisco, 1853. The riveted 501 was created in 1873.
Why it’s risingClassic American denim is back in the spotlight and climbing the rankings.
Discover the collection →The first 1460 boot was made in England on April 1, 1960, with an air-cushioned sole.
Why it’s risingCombat boots and Adrian loafers: with autumn just around the corner, it’s back among the best-sellers.
Discover the collection →L’Saint Barth summer isn’t letting up, but autumn is already stirring beneath the surface.
On one side, the beachwear and beach clutch bags; on the other, the first signs of the changing season — Sprayground school backpacks, Dr. Martens combat boots, and chunky sneakers taking off. The August ranking captures this moment of transition, straight from the store.
Products of the month
The ten best-selling items, one by one. Tap to discover them in the shop.
Brands on the move
The three brands that gained the most ground this month.
Backpacks with shark-mouth designs and 3D prints soar during back-to-school season: from the bottom of the ranking to the top 3 in just a few weeks.
Artisanal sneakers from the Marche region enter the ranking for the first time: the emerging sports luxury that customers are discovering and rewarding.
With the first cool days, 1460 boots and Adrian loafers return: Dr. Martens is back among the bestsellers.