The Edit
The best-selling brands and products at Vittorio Citro. Not opinions: actual sales data, straight from our sales floor.
Rankings based on actual sales — in-store and online — over the past few weeks. Positions reflect units sold; badges show the trend compared with the previous month.
Tops 10 brands
A quick overview. Below, each brand in detail.
Brands of the month
Ten brands, ranked by sales. For each, a fun fact and why it’s making waves right now.
adidas’s heritage line, originating in Germany in 1949; the trefoil logo dates back to 1971.
Why it’s risingBack at number one: the XLG Runner Deluxe 2.0 is the best-selling shoe for the second month in a row, with the Handball Spezial close behind.
Discover the collection →Founded in 2009 and inspired by the jet set of the island of Saint-Barthélemy: embroidered clutches and beach towels are its signature hit.
Why it's risingUp one place without the beach towels: in September, the teddy phone bag and velvet Aline clutch are selling well, the first pieces of autumn.
Discover the collection →Streetwear brand founded in New York in 2010, recognizable by its backpacks with shark mouths and 3D prints.
Why it's risingWith back-to-school season over, it leaves the top spot but remains on the podium with the brown Sharks in Paris clutch.
Discover the collection →Italian fashion house founded in 1988, recognizable by its Love Bag with swallow-shaped clasp.
Why it's risingIn fourth place for the third month in a row, with the Mia 13 ankle boot joining its bags.
Discover the collection →Founded in California in 1978, when Australian surfer Brian Smith brought sheepskin boots to the beaches of Pacific Beach.
Why it's risingIt enters the Tops 10 with the first cool weather: the Disquette Heritage shearling slippers are its best-selling style of the month.
Discover the collection →Founded in Buffalo in 1920, it has made official American baseball caps since 1934.
Why it's risingUp two places: the Yankees 9FORTY is no longer just a summer hat.
Discover the collection →
A brand from the Max Mara Group in Reggio Emilia: the house's tailoring applied to everyday wardrobes.
Why it's risingIt enters the Tops 10 as people head back to the office: double-breasted blazers, silk shirts and high-waisted trousers.
Discover the collection →
In 1873, Levi Strauss and tailor Jacob Davis patented riveted work pants in San Francisco: jeans were born there.
Why it’s risingThe biggest leap of the month, from twenty-fifth to eighth place: September is the month for jeans.
Discover the collection →
The line was launched in 1981 as the younger offshoot of the Milanese fashion house; the eagle is its signature.
Why it’s risingIt slips a few places but remains in the rankings, with Essentials T-shirts in Pima cotton.
Discover the collection →The first eight-eyelet boot, the 1460, was born in England on April 1, 1960, featuring an air-cushioned sole invented by German doctor Klaus Märtens.
Why it’s risingIt enters the Tops 10 with the Adrian tassel loafer: before ankle boots, September is when people buy loafers.
Discover the collection →September calls for a wardrobe change: backpacks make way for shearling, velvet and denim.
With back-to-school season over, Sprayground slips from the top spot and adidas returns to first place. But the news is who’s coming in: UGG, Marella, Levi’s and Dr. Martens, four new brands in the Tops 10, all with autumn pieces. MC2 Saint Barth is also climbing, moving beyond its beach towels with velvet and teddy phone bags.
Products of the month
The ten best-selling items, one by one. Tap to discover them in the shop.
Brands on the move
The three brands that made the biggest strides this month.
From twenty-fifth to eighth place in one month: jeans return to the wardrobe, and the wide-leg XL Straight is the brand’s best-selling style.
With the first cool spell, shearling slippers return: the Disquette Heritage opens the UGG season, and the real cold is still to come.
The back-to-office wardrobe: double-breasted blazers, silk shirts and high-waisted trousers bring Marella into the Tops 10.